Bitesize Dissertation | Part 7

Shapes intertwine against a yellow background, making a geometric pattern
Shapes intertwine against a yellow background, making a geometric pattern
Illustration by Kas Moreno Madrigal

Whilst the key purpose of Service Design (SD) is to fulfil customer needs, the positionality of the service designer is taken for granted in the process of accomplishing this task.

There is a very real issue however, in which customers become the amorphous entity at the end of whatever it is created, only involved to validate assumptions. In this case, the biases of the designer trump all other insights. …


Bitesize Dissertation | Part 6

Shapes intertwine against a yellow background, making a geometric pattern
Shapes intertwine against a yellow background, making a geometric pattern
Illustration by Kas Moreno Madrigal


A study on the inequality of the music industry, the origin of the internet and its disrupting services with ONE solution

The illustration of a dog listening to a megaphone playing music, but instead of notes lines of code come out of the machine
The illustration of a dog listening to a megaphone playing music, but instead of notes lines of code come out of the machine
Illustration by Kas Moreno Madrigal


The map shows two crucial pieces of information. Firstly, the types of algorithms Spotify uses. Secondly, how these create, pass on or filter data based within their wider system, record labels and the internet.

Bubbles and lines are interconnected in a ‘mind map’
Bubbles and lines are interconnected in a ‘mind map’

Firstly, the filtering algorithms in Spotify are 3 — natural language processing, collaborative filtering and audio analysis.


Image for post
Image for post
Illustration by Kas Moreno Madrigal

Bitesize Dissertation | Part 3


Bitesize Dissertation | Part 4

Pattern in shades of purple that plays with optical illussions
Pattern in shades of purple that plays with optical illussions
Illustration by Kas Moreno Madrigal


Pattern in shades of purple that plays with optical illussions
Pattern in shades of purple that plays with optical illussions
Illustration by Kas Moreno Madrigal

Bitesize Dissertation | Part 5


This exercise was created as a way of provoking and challenging assumptions of climate change. It was designed for the sustainability workshop involving Ravensbourne University.

The following exercise is a thought provoking test to correlate personal values with sustainability systems.


Image for post
Image for post
Ravensbourne redesigned logo — to match with the purpose of the case study, redesigning Ravensbourne sustainability measures. By Kas Moreno Madrigal

Nachhaltigkeit, ‘after-persistent-ness’


We were asked to research ‘How should we begin to think about addressing the ‘wicked problem’ of the inequalities faced by people with disabilities?’

Blurs of colour mesh together
Blurs of colour mesh together
Visual representation of disability as a spectrum of colours

What is a wicked problem, what is disability, how do they present themselves in the world at the moment and how do we, as designers, account for that.

About

Kas Moreno Madrigal

Service Design, Business Design, Organisational Design. They/them

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store