How do I know? I am the Director of one.

Machine hand chases piggy bank


and what to do about it

Swirls of colour merge together
Photo by Sharon McCutcheon from Pexels


Bitesize Dissertation | Part 7

Shapes intertwine against a yellow background, making a geometric pattern
Illustration by Kas Moreno Madrigal

Whilst the key purpose of Service Design (SD) is to fulfil customer needs, the positionality of the service designer is taken for granted in the process of accomplishing this task.

There is a clear relationship in the nature of SD between service designers and customers — they (the customer) hold the potential to enable practitioners to create a great service, and it is the designer’s job to unlock it. Learning how to do Service Design (SD) implies going through methodologies of how to manage and incite this information from the customer and consequently turn it into something meaningful.

There is…


Bitesize Dissertation | Part 6

Shapes intertwine against a yellow background, making a geometric pattern
Illustration by Kas Moreno Madrigal


A study on the inequality of the music industry, the origin of the internet and its disrupting services with ONE solution

The illustration of a dog listening to a megaphone playing music, but instead of notes lines of code come out of the machine
Illustration by Kas Moreno Madrigal


The map shows two crucial pieces of information. Firstly, the types of algorithms Spotify uses. Secondly, how these create, pass on or filter data based within their wider system, record labels and the internet.

Bubbles and lines are interconnected in a ‘mind map’

Firstly, the filtering algorithms in Spotify are 3 — natural language processing, collaborative filtering and audio analysis.

Two of them, natural language processing and audio analysis are mechanical. Natural language processing tracks news articles, blogs, and other texts around the internet, which we already know, is a filtered environment. It simply analyses your language or location, and so it assumes that because you live in a certain country you would like a specific kind of music. It makes assumptions based on your culture, and the culture that the internet creates. Raw audio model analysis looks at things like key, mode, tempo or loudness, since when Spotify creates playlists they all have to sound a similar way.


Illustration by Kas Moreno Madrigal

Bitesize Dissertation | Part 3


Bitesize Dissertation | Part 4

Pattern in shades of purple that plays with optical illussions
Illustration by Kas Moreno Madrigal


Pattern in shades of purple that plays with optical illussions
Illustration by Kas Moreno Madrigal

Bitesize Dissertation | Part 5


This exercise was created as a way of provoking and challenging assumptions of climate change. It was designed for the sustainability workshop involving Ravensbourne University.

The following exercise is a thought provoking test to correlate personal values with sustainability systems.

In her book ‘Doughnut economics’ Kate Raworth speaks of the importance of visual references as a way to spark change — ‘words are processed by our short term memory where we can only retain about seven bits of information, images on the other hand, go directly into long-term memory’ (Raworth, 2017, p.13). Furthermore, speculative design uses the power of stories and ‘what if’questions to provoke our imagination.The power of future-proofing through this method of visual and non visual storytelling is well-founded and it inspires the core of this exercise:

Kas Moreno Madrigal

Service Design, Business Design, Organisational Design. They/them

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